This Privacy Policy explains how EMPOWERED MINDS LTD (“we”, “us”, “our”) collects, uses and protects personal data when you use our website or contact us.
Company details
EMPOWERED MINDS LTD (Company number 16041643)
Registered office: 13 Butchers Walk, Worcester, Worcestershire, England, WR3 8RT
Email: empowered@matttally.co.uk
1. Who is responsible for your data
We are the data controller for personal data collected via this website. This means we decide how and why your personal data is used.
2. What data we collect
Information you provide to us
If you contact us (for example by email), we may collect:
- your name and contact details (such as email address and/or telephone number)
- the contents of your message and any information you choose to share with us
Website usage information (analytics)
We may collect anonymised or aggregated information about how visitors use the website, such as:
- which pages are visited and how long visitors spend on them
- clicks, scrolling and navigation patterns
- general device and browser categories (presented in anonymised/aggregated form)
We do not aim to identify you from analytics data.
IP addresses and similar identifiers
We do not set out to collect or store your IP address for identification purposes.
However, like most websites, IP addresses and other technical identifiers may be processed automatically by our website hosting/IT systems and by analytics providers as part of delivering the website, maintaining security, and producing aggregated statistics. Where we use analytics, we aim to minimise personal data collected and use settings designed to reduce identification where available.
3. How we use your data
We use personal data to:
- respond to enquiries and communicate with you
- run, maintain and secure our website
- understand (in an anonymised/aggregated way) how visitors use the site so we can improve content, usability and performance
4. Lawful bases for processing
Under UK data protection law (UK GDPR and the Data Protection Act 2018), we rely on:
- Legitimate interests: to run our organisation, respond to enquiries, operate and improve the website, and keep it secure (balanced against your rights)
- Consent: where required for non-essential cookies and analytics tools (see section 5). You can withdraw consent at any time.
- Legal obligation: where we must process data to comply with the law
5. Cookies, Google Analytics and Microsoft Clarity
Cookies
Cookies are small text files stored on your device. Some cookies are strictly necessary for the site to function. Others are used for analytics and performance.
You can manage cookies through:
- any cookie banner / preference controls on the website (if enabled), and/or
- your browser settings (you can block or delete cookies at any time)
Blocking some cookies may affect site functionality.
Google Analytics
We may use Google Analytics to understand how visitors use our website (for example, pages visited and general usage patterns). This helps us improve the website.
Microsoft Clarity
We may use Microsoft Clarity to understand how visitors interact with our website (for example, navigation and on-page interactions) to help improve user experience.
Where required, we will only enable analytics tools after you have provided consent via cookie controls.
6. Who we share your data with
We may share personal data with trusted service providers that support our website and communications, such as:
- website hosting and IT providers
- analytics providers (including Google Analytics and Microsoft Clarity, if enabled)
These providers are only permitted to use personal data to provide services to us and must protect it appropriately.
We do not sell your personal data.
7. International transfers
Some service providers may process personal data outside the UK. Where this happens, we use safeguards required under UK data protection law (such as contractual protections) to help keep your data protected.
8. How long we keep your data
We keep personal data only as long as necessary for the purpose it was collected:
- Enquiry data: kept for as long as needed to respond and manage any follow-up, then deleted or securely archived
- Analytics data: retained according to our analytics settings and deleted or anonymised when no longer needed
9. Your rights
You have rights under UK data protection law, including:
- the right to access your personal data
- the right to correct inaccurate personal data
- the right to request deletion of your personal data (in certain circumstances)
- the right to restrict processing (in certain circumstances)
- the right to object to processing (in certain circumstances)
- the right to data portability (in certain circumstances)
- the right to withdraw consent at any time (where we rely on consent)
To exercise your rights, contact empowered@matttally.co.uk.
10. Security
We take reasonable technical and organisational measures to protect personal data. However, no website can be completely secure, and you provide information at your own risk.
11. Children’s data
This website is not intended for children to submit personal data directly. If you believe a child has provided personal data via this website, please contact us and we will take appropriate steps.
12. Complaints
If you have concerns about how we use your personal data, please contact us first and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date at the top.